Course Content
Getting Started with Keyword Research
Learn the foundations of keyword research, why it’s essential for SEO, and how it impacts traffic, visibility, and conversions.
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Understanding Search Intent
Discover the four main types of search intent (informational, navigational, transactional, and commercial) and how to choose keywords that match user goals.
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Using Free and Paid Keyword Tools
Step-by-step tutorials on using Google Keyword Planner, Ubersuggest, and Ahrefs to find high-performing keywords and analyze competition.
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Analyzing Keyword Metrics
Understand key SEO metrics like search volume, keyword difficulty, and CPC. Learn how to identify keywords with the best ranking potential.
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Creating a Keyword Strategy for SEO
Learn how to organize, group, and prioritize keywords to build an effective SEO strategy that drives consistent organic traffic.
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Keyword Research Basics
About Lesson

To start keyword research, begin by identifying your niche or main topic. Think about what your audience is searching for and list down words or phrases related to your product, service, or content. Use free tools like Google Keyword Planner or Ubersuggest to find keyword ideas, check their search volume, and see how competitive they are. Start with low-competition, long-tail keywords — they’re easier to rank for and attract more targeted visitors.