About Lesson
To identify search intent, look at what users want when they type a keyword into Google. If they’re looking for information, that’s informational intent (e.g., “what is SEO”). If they’re trying to reach a specific website, that’s navigational intent (e.g., “Facebook login”). If they want to buy or compare products, that’s transactional or commercial intent. Understanding intent helps you create content that matches what users expect to find.
