Course Content
Getting Started with Keyword Research
Learn the foundations of keyword research, why it’s essential for SEO, and how it impacts traffic, visibility, and conversions.
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Understanding Search Intent
Discover the four main types of search intent (informational, navigational, transactional, and commercial) and how to choose keywords that match user goals.
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Using Free and Paid Keyword Tools
Step-by-step tutorials on using Google Keyword Planner, Ubersuggest, and Ahrefs to find high-performing keywords and analyze competition.
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Analyzing Keyword Metrics
Understand key SEO metrics like search volume, keyword difficulty, and CPC. Learn how to identify keywords with the best ranking potential.
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Creating a Keyword Strategy for SEO
Learn how to organize, group, and prioritize keywords to build an effective SEO strategy that drives consistent organic traffic.
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Keyword Research Basics
About Lesson

When choosing keywords, look at three main metrics:

  • Search Volume: How many people search for that keyword each month.

  • Keyword Difficulty (KD): How hard it is to rank for that keyword.

  • CPC (Cost Per Click): Useful if you plan to run ads.
    Choose keywords with moderate search volume and low to medium difficulty. This balance gives you a better chance to rank while still getting traffic.