Course Content
Getting Started with Keyword Research
Learn the foundations of keyword research, why it’s essential for SEO, and how it impacts traffic, visibility, and conversions.
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Understanding Search Intent
Discover the four main types of search intent (informational, navigational, transactional, and commercial) and how to choose keywords that match user goals.
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Using Free and Paid Keyword Tools
Step-by-step tutorials on using Google Keyword Planner, Ubersuggest, and Ahrefs to find high-performing keywords and analyze competition.
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Analyzing Keyword Metrics
Understand key SEO metrics like search volume, keyword difficulty, and CPC. Learn how to identify keywords with the best ranking potential.
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Creating a Keyword Strategy for SEO
Learn how to organize, group, and prioritize keywords to build an effective SEO strategy that drives consistent organic traffic.
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Keyword Research Basics
About Lesson

Group your keywords into categories or topics. Assign each group to a specific page or blog post — this is called keyword mapping. Use your primary keyword in the title, meta description, and first paragraph, then sprinkle related keywords naturally throughout your content. Focus on user experience, not just keyword placement. A well-organized keyword strategy helps search engines understand your site and improves your overall SEO performance.